OFF PAGE SEO SERVICES DUBAI

OffPage SEO is one of the two significant pillars of search engine optimization. While on-page optimization is used to adapt the content on your website to Google’s needs,

OFF-PAGE SEO: WHAT IS IT?

OffPage SEO is all about external action. Link building is one of the most critical areas of off-page SEO.

WHAT ARE THE GOALS OF OFF-PAGE SEO?

OffPage SEO has two main goals: Building a website’s reputation through backlinks and better delivery in the SERPs.

WHY IS OFF-PAGE SEO IMPORTANT?

Backlinks are considered an excellent way to influence rankings (provided they are high-quality backlinks) positively.

WHO DOES OFF-PAGE SEO?

You can do OffPage SEO yourself. However, if you have never dealt with this topic before, it may make more sense to hire an experienced SEO agency.

YOUR SPECIALIST FOR SEA AND SEO

mission

Make SMEs more successful on the Internet! With our focus on SEA and SEO, we get the most out of small and medium-sized companies.

working method

As a specialist in SEA and SEO, we approach your project with passion, family cooperation, and open communication at eye level. Consistently achieve excellent results for you.

Personal advice

Talk to our experts about your goals and benefit from the knowledge transfer that combines our up-to-date know-how and your industry knowledge.

YOUR BENEFITS

With successful OffPage optimization to a better ranking:  

• Generation of high-quality backlinks
• bad backlinks are rendered harmless
• natural backlink building
• better rankings
• more traffic => more sales

OFF-PAGE SEO: WHAT IS IT?

OffPage SEO is one of the two significant pillars of search engine optimization. While on-page optimization is used to adapt the content on your website to Google’s needs, off-page SEO is all about external measures.

Link building is one of the most critical areas of off-page SEO.

WHAT ARE THE GOALS OF OFF-PAGE SEO?

OffPage SEO has two main goals:

• Building a website’s reputation through backlinks
• Better delivery in search results

WHY IS OFF-PAGE SEO IMPORTANT?

Because tens of thousands of new websites go online daily, ranking well in the SERPs is becoming increasingly difficult. Backlinks are considered an excellent way to influence rankings (provided they are high-quality backlinks) positively.

WHO DOES OFF-PAGE SEO?

You can do OffPage SEO yourself. However, if you have never dealt with this topic before, it may make more sense to invest a little money and hire an experienced  SEO agency. The advantage is that the SEO professionals know exactly what to do and can achieve quick results. You will probably have to familiarize yourself with it and buy various tools.

THE DIFFERENCE IN ON-PAGE OPTIMIZATION

Off-page optimization is an external SEO strategy you can only influence to a limited extent. On the other hand, with on-page optimization, you have everything in your own hands.

On-page optimization includes, for example, measures such as

• the revision of the content and the integration of essential keywords,
• the clever structuring of the website,
• the design of the website as well
• all technical measures that are important to increase the loading speed.

To achieve the best possible Google ranking, on-page and off-page SEO must be coordinated and complement each other. It makes sense to start with on-page optimization to structure the website and add content. OffPage SEO should be done when the URL structure is already in place, and the appropriate content is available.

WHAT ARE BACKLINKS?

Backlinks are links that another site places on your site. Google sees this as a recommendation that your site appears to be of good quality. The more often you (or your website) are mentioned, the better your reputation, which positively affects search engine rankings.

However, you should make sure that the backlinks are high-quality. The website from which the backlink comes must therefore be trustworthy and offer high added value to be rated positively by Google.

Therefore, you should always pay attention to the quality of the backlinks. You can do this by looking for topic-relevant and high-quality sources. Of course, expert websites are more suitable for this than forums or business directories (however, backlinks from such sites also offer added value).

WHAT IS THE ANCHOR TEXT?

Another essential factor in backlinks is the anchor text. These are the words that can be clicked within a text.

The anchor text should look very natural and, at the same time (if possible), contain an essential keyword to be considered high-quality.

WHY ARE BACKLINKS IMPORTANT?

Google considers backlinks to be an essential indicator of the relevance of a website. The more quality links pointing to your website, the more critical Google rates your website. This, in turn, positively affects the placement in the search results.

WHY IS OFF-PAGE SEO IMPORTANT?

Since tens of thousands of new websites go online daily, ranking well in the SERPs is becoming increasingly difficult. Backlinks are considered an excellent way to influence rankings (provided they are high-quality backlinks) positively.

Since the competition is getting stronger, good backlinks will become even more critical in the future and should not be underestimated.

With on-page optimization alone, you will probably only achieve partial success. It would help if you always focused on a combination of OnPage and OffPage SEO, where quality must come first.

HOW DOES OFF-PAGE SEO WORK?

OffPage SEO is divided into several areas, which we would like to explain below.

Backlink Analysis

First, check how many backlinks your website already has and their quality. See where the backlinks are coming from to gauge quality.

You can make this step more accessible using tools like the Google Search Console or link research tools.

Furthermore, be sure to analyze the previous content. This should be highly informative for your target group because this increases the chances of high-quality backlinks.

Cleaning up the backlink profile

If you find yourself getting a lot of backlinks from wrong sources like link networks, you should take action.

Lots of bad backlinks can lead to Google penalizing your site. To prevent this, you can upload a so-called “disavow file” to the Google Search Console. This should contain all wrong backlink sources.

This file tells Google that you are aware that you are getting a lot of bad backlinks. As a result, these links are devalued and can no longer harm your ranking.

However, you should always proceed with caution when invalidating backlinks and only invalidate backlinks if they are wrong links. Otherwise, you will do more harm than good.

Link building/construction of the backlink profile

As mentioned, backlinks are essential for Google to assess the relevance of your website. The growth of these backlinks is referred to as “link building” or “backlink building.”

Make sure you pay attention to the quality of the backlinks and use clever anchor texts. This can be a long-tail keyword or a domain name, for example.

You should also ensure that links are not only placed on your main page. Collect as many deep links (links on subpages) as possible. You can do this, for example, by marketing your content via social media. There they are shared or forwarded, among other things. In this context, one speaks of “social signals,” which can affect the Google ranking.

Another critical factor is the “NoFollow” or “DoFollow” links. In principle, all links are considered “DoFollow” and can therefore be found and indexed by the Google crawlers. You can also add the status “NoFollow” to the link if, for example, you do not want the link juice to be inherited by another page.

Sources for backlinks

Make sure that as many backlink sources as possible refer to your site. Assuming you were getting masses of backlinks from just one or two places, Google might consider this a “scam” and penalize your site with a ranking loss.

The keyword here is “natural backlink building.” Try to generate different backlink sources and pay attention to their quality. All backlinks should never be set simultaneously, which is also considered unnatural. Therefore, plan an extended time window for backlink building.

Some good backlink sources are:

• social media
• article texts
• important directories
• Comments
• forums

You can also generate backlinks indirectly. This, in turn, is achieved via the detour of on-page optimization, which is about creating high-quality and exciting content. Other bloggers and website operators often link these.

social media and networking

Social media has proven to be the best off-page SEO companion in recent years. Aside from providing many direct links to your website when you have great content, social media is all about engagement.

Users interact with you and your content and, through the viral effect, ensure that your content spreads like wildfire and thus attracts more and more enthusiastic users.

Google evaluates these “social signals” very positively so that you can positively influence the ranking of your website.

Also, stay in touch with other bloggers, entrepreneurs, or website operators, as this offers good opportunities for backlinks.

NATURAL LINK BUILDING VS. UNNATURAL LINK BUILDING

As mentioned, you should ensure that backlink building is done slowly and steadily.

If Google recognizes that the growth is unnaturally fast, you must reckon with a Google Penalty. This is because Google has strict guidelines that every website operator must adhere to.

A natural link profile can be recognized because the links are directly related to your brand or domain. In addition, some money keywords ensure natural link building. A genuine link profile can also be recognized by the fact that links are not only linked to the start page but also various subpages.

Another indication of natural link building is the distribution of DoFollow and  NoFollow links. While do-follow links should predominate, a small percentage of no-follow links is also essential.

Conversely, this means that you can recognize unnatural link building from the following indicators:

• Links have little or no relation to the brand or domain
• No additional money keywords are used
• Almost all links lead to the home page
• No or very few links lead to subpages
• There are no following links

HOW TO AVOID UNNATURAL LINK BUILDING

There are a few factors that you can consider when building a link to generate a natural profile that also convinces Google.

Please note our following tips:

• Choose the Right Partners
• When looking for link placement partners, look at their link profile and see if they may have been penalized in the past. If so, you should stay away from this, as it can also reduce the quality of your website and lead to you being penalized.
• Don’t Build Too Many Links at Once
• We recommend keeping link building to under 10 percent monthly. You should determine the number of current links and increase them by 10 percent monthly.
• Vary link text
• Often use the domain name or your brand in the link text and alternate it with money keywords. A good mix ensures sustainable and natural link building.
• Use different link sources
• Don’t always link from a particular page; use other link sources to provide variety. In addition to text links, you should also generate image links or, for example, links from directories or yellow pages.
• When setting the links, always pay attention to the topic
• . A classic beginner’s mistake is to link blindly without paying attention to the case. Let’s say you publish an article about search engine optimization, but the link refers to the issue “baking bread.” This link is irrelevant to your target group, so Google could also classify this as unnatural.
• Link to subpages, too
• Another rookie mistake is to link primarily to the home page. It would help if you related to the home page from time to time. However, from a pure search engine point of view, it makes much more sense to link directly to a topic-relevant subpage that offers the user the desired added value.
• Pay attention to the quality
• Many euphorically engage in link building without paying attention to the quality of the links. The problem is that you will generate a lot of backlinks this way. However, what counts here is “class over quantity.” It is better to set fewer links of higher quality, fit your topic and are therefore highly relevant to the user, and avoid generating cheap backlinks to get as many as possible.
• Use NoFollow links
• For Google to recognize a natural backlink profile, you should occasionally use  NoFollow links.

COMMON OFF-PAGE ANALYSIS TOOLS

Various tools can help you with the analysis for off-page optimization. We want to introduce you to some tools below.

• Google Search Console
• Link research tools
• semrush
• XAVI
• majestic

WHAT HAPPENS ONCE YOU HIRE AN SEO AGENCY?

As soon as you have commissioned an SEO agency with OffPage SEO, they will conduct an initial analysis to find out how your backlink profile is currently doing. The experts then examine which backlinks should be devalued and how new links can be generated. This usually goes hand in hand with on-page optimization since the website content has to be adjusted.

THE ADVANTAGES OF OFFPAGE SEO AT A GLANCE

• Generation of high-quality backlinks
• Bad backlinks are rendered harmless
• Natural backlink building
• Better rankings
• More traffic => more sales

CONCLUSION

If you want to get a good ranking on Google with your website, you should not do without OffPage SEO. It is still considered an important ranking factor. However, a natural backlink profile must be created.

OffPage SEO is an essential complement to OnPage optimization, in which website content is adjusted to increase user experience.