1. FIND A SUITABLE STAND SPACE.
Not all stand areas are the same – there are four different types of stand areas. In addition to the row stand, there is a corner stand, a headstand and an island stand. Depending on which stand area you choose, you must adapt your exhibition stand’s design. The row stand has three closed sides and is located in a “row” next to other exhibitors. The corner stand is situated in the corner of such a row and is open from two sides. The headstand is accessible from three sides, and the island stand is accessible from all four sides and is the pinnacle of exhibition stands. You can hire us for your exhibition stand Dubai.
2. CLEAR STATEMENTS IN THE ADVERTISING MESSAGE
A clear and concrete advertising message is essential to realising a successful trade fair. Of course, the possibility of equipping an area of several square meters with numerous contents is appealing – but less is often more. In addition, the message at the fair trade stand must be perceived and understood by visitors in just a few seconds. Therefore, what advantage your products or services offer or what unique selling points they have must be formulated
3. GET ATTENTION
It doesn’t matter which stand area you choose; you have to attract attention with and for your exhibition stand. Whether you have a 16m² row stand or a ten m² corner stand, you must create interest for the visitors for each appearance. Elevated components such as a fair trade tower that exceeds the usual height of up to 2.50 m help, but light can also create an absolute highlight at a modest trade appearance.
4. USE OPEN STAND AREAS.
A free and open stand area is essential for the advertising message to be presented in the best possible way. There are trade fair systems that do not require flat supports (these are supports attached to the fair trade stand and ensure stability but disturb the view of the advertising message) and offer a completely unobstructed view of the walls of the suitable trade stand – and are still stable. At the same time, an open stand area can be equipped much better with exhibition equipment such as tables, roll-ups or chairs.
5. GET STORAGE SPACE
Storage space is usually scarce at a fair trade stand. Catalogues, giveaways or just the jackets of your employees often have to be accommodated. To solve this problem, some counter systems already offer the option of using the interior as storage space. However, a curtain or a door can often be used to access a small storage space behind a fair trade wall.
6. DESIGN YOUR STAND SPACE
In addition to the design of the actual trade fair system, the proper stand area must also be designed with mobile display systems. The exhibition counter is one of the essential equipment elements, as it is the central contact point for visitors. In addition, mobile advertising spaces such as roll-ups or folding displays can be used flexibly on the stand area. Brochure stands also help you to present printed documents appealingly, just as a monitor or tablet stele is helpful to show digital elements. Check out 12 tips for your stand in the exhibition.
7. ACTIONS AT THE EXHIBITION STAND
An attractive and understandable design is an essential basis for visitors actually to enter the exhibition stand in Dubai and all over the world. However, even more, visitors can be addressed with campaigns such as competitions, presentations, or interactive elements. Carrying out campaigns at the exhibition stand is, therefore, an essential part of your exhibition stand design and should be part of your planning right from the start.